Taschen

The Brief

With the advent of the multimedia tablet, such as the iPad, an opportunity for TASCHEN has arisen to produce digital publications for these devices. Using the 30th Anniversary edition of the magazine as your template, create a digital format of the publication that makes full use of a tablets capabilitIes, that will appeal to current and new audiences.

Concept/Proposition

The TASCHEN Magazine has been in print for about 10 years. As a publication it directly creates a link with the readers. Helping to generate awareness of upcoming titles and deepening the relationship between TASCHEN and their customers.This success is partly why TASCHEN are looking to invest in its future and help to bring it to new audiences.

entrepreneurial spirit.

Target Audience

The target audience is very broad, considering the diversity of the titles published by TASCHEN. They are primarily interested in reaching the section that has the power to purchase tablet devices. They tend to be aged between 35 to 60 or 65.

These are also people that appreciate art, architecture, design and history and, in the case of TASCHEN, very illustrated or substantial coffee table books.

In essence, they appreciate print but are also interested in cutting edge technology. As a group they enjoy the latest advancements and the finer things in life.

Considerations

• Strong work will consider how to maintain the expected standard of a TASCHEN publication and preserve the value of the product. Creating a new, deeper level of relationship with the reader.

• How can the user experience be improved upon, to both differentiate it from the printed version but also to feel as a companion product, enticing a consumer to choose to buy both.

• The design should seamlessly integrate the capability of the tablet, from playing audio and video to allowing pictures to be viewed in greater detail. This type of approach will be especially necessary when using topics such as architecture as a subject.

• Tablet devices vary in size from 7–10 inches and designs should be scaleable between all. Additionally they can be held in portrait or landscape format. Strong work will consider how these differences can be accommodated without sacrificing a pleasant user experience.

• How the user will move between an index and contents, additionally the ability to dip in and out of content, both will need to be considered. Should it be similar in feel to leafing through a printed publication? Ultimately the use of the tablet should feel natural and intuitive, putting the user at ease and making the experience enjoyable.

• Future capability of tablets will include 3D and wireless communications between other devices within the home. You may wish to explore how these could potentially work, even if the technology is not currently present.

Mandatory Requirements

Use of the TASCHEN Logo

Deliverables

A fully functioning version of your design is optional, but the minimum entry requirements are as follows:

• An interactive or video presentation demonstrating the digital sequencing of the operation and functionality of your design, as a ‘slice through’ of the important features.

• Boards or static image files highlighting key concepts within your design including potential future capability as appropriate, the look & feel of the user experience and a supporting rationale.Please see the Formatting Guidelines PDF for more information.

Studio Deadline

Tba