Castrol

The Brief

Create awareness of which oil to buy for cars. Make Castrol stand out

Concept/Proposition

The challenge is to create a range of packaging solutions that improve the stand-out, pouring experience and navigation of the Castrol brand, resulting in improved consumer loyalty and affinity.

We are keeping things deliberately very broad. For the purpose of this exercise there are deemed to be no manufacturing restrictions.

Target Audience

You may wish to consider males/females separately, or produce something that appeals to both.

Considerations

Areas I need to investigate to deliver an effective solution.

Mandatory Requirements

If you wish you can incorporate the Castrol logo into your work, available in the project pack online.

Deliverables

For guidance on how to submit your work please adhere to the main deliverables information at http://student.aisforawards.org

Any additional supporting information referenced in the brief, including artwork and logos, can be found in the project pack at http://student.aisforawards.org

Studio Deadline

Tba