Dissertation

How do adverts persuade people into buying things they don’t necessarily need, through the promise of a more fulfilled life?

Consumerism, why do we need to buy these products - leading to the language used research into the difference between male and female adverts & ....

Consumerism

Language

Difference male / female adverts

Talk about mobile phone apps being advertised for a more fulfilled life

Semiotics, critically analysis adverts

Robbie Porter

Dissertation

How do adverts persuade people into buying things they don’t necessarily need, through the promise of a more fulfilled life?

Consumerism

"We must rapidly begin the shift from a thing-oriented society to a person-oriented society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, militarism and economic exploitation are incapable of being conquered. A nation can flounder as readily in the face of moral and spiritual bankruptcy as it can through financial bankruptcy."

Dr. Martin Luther King, April, 1967

As Dr. King keenly observed more than 30 years ago, society should encourage its members to look to their relationships with others for fulfillment, but instead, it promises that if we buy the latest gizmo or the snazziest new fashion, then we will be happy and popular. Of course, that is a lie, and the prized possession is soon forgotten, replaced by something better, faster, cooler, newer, which is soon forgotten itself. The cycle never ends, which is why I have launched my anti-consumer philosophy.

The goals of this philosophy are modest:

• 1. To save the planet and all of its life forms from a global environmental collapse fueled by spreading hyper-consumption.
• 2. To increase the overall happiness and fulfillment of the human race by encouraging simplicity, and by doing so, reduce war, cruelty and suffering worldwide.
• 3. To preserve the planet's spiritual and cultural traditions from annihilation in the face of the global consumer religion promoted by multinational corporations and their lackeys in national and supra-national governments.

http://www.sustainableenterprises.com/Planet/anticonsumer.htm

Ric Bell