MOS

The Brief

We have a history of unusual and creative brand awareness campaigns, from guerilla advertising to virals, all based around the distinctive logo. With so many new and varied products coming out, we feel it’s time to do this again, reminding people what the brand is all about and what it stands for.

We want to see exciting and innovative uses of the logo, that will gain the maximum amount of attention and get across to people what a unique and creative brand this is. We are open to all solutions and will pick and action the best idea for summer 2009.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.

You can find the logo in the project pack at ycnonline.com

Concept/Proposition

— Authentic. Coming from an original vision, remaining always relevant and giving you something to

believe in that ultimately makes you feel good.

— Iconic. The desire for people to love us and hate us while competing with others to be the best.

— Hedonistic. Fearlessly seeking pleasure through intensifying the here and now.

— Confident. The belief in our knowledge and expertise and the conviction to pursue an ideal.

— Maverick. Behaving deliberately non-conformist because it ‘feels right’ to nurture an

entrepreneurial spirit.

Target Audience

Young adults. M.O.S music audience

Considerations

How can the logo be applied to other technolgus to show how the music is adapting to new genres.

Mandatory Requirements

If you wish you can incorporate the Castrol logo into your work, available in the project pack online.

Deliverables

Please adhere to the deliverables guidelines in the Awards section at ycnonline.com. Full details on the judging process and associated timings can also be found online.

Studio Deadline

Tba