The Brief
Choose from one of the ranges listed below, which form part of our imaginative selection of papers, to create a fully integrated marketing campaign. This may include direct mail, PR, Web, advertising, newsletters or events / promo launch. Your idea should show how you would promote the chosen range using various channels to reach our target audience.
Ranges
Sirio Colour
. Marcate Colour
. Freelife
. Pergamenata
. Savile Row
. Woodstock
. Book & Box
. Ispira
Splendorlux Colour
Concept/Proposition
You are free to respond and create communication or content in any combination of mediums you wish. We are open to new ideas, as long as you can fully demonstrate how your work will promote a particular range across various channels, you’re well on your way!
Target Audience
Top fashion labels, boutique publishing houses, businesses with global reputations to protect and enhance. The people who use our paper are some of the most demanding customers you’ll meet anywhere. So it’s no surprise that they expect our paper to perform some very demanding tasks.
Considerations
Think how the promotional adevertisements reach and interact with the target audiences
Mandatory Requirements
Our only stipulation is that you showcase our fantastic range of papers. Remember that while we appreciate we are in a digital age, we are a paper manufacturer and wish to keep this medium alive! Fedrigoni will offer standard packs of samples relating to your chosen paper range, details of how to obtain samples can be found in the online project pack.
Deliverables
Create a fully integrated marketing campaign. This may include direct mail, PR, Web, advertising, newsletters or events / promo launch.
Studio Deadline
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