Redesign the Wall Street Journal

http://www.andyrutledge.com/wall-street-journal-redux.php

Redesign the Wall Street Journal

The Brief

Redesign the Wall Street Journal Website as the current one is to congested with information.

Concept/Proposition

Redesign the website layout to make the audience more conformable and understandable when reading the website.

Target Audience

Business workers. Stock exchange

Considerations

How to make the website more user friendly.

Mandatory Requirements

Still keep the same content and colour swatches.

Deliverables

Mock up of the final website.

Studio Deadline

Been and gone.

Stylist 100 cover

Stylist 100 cover

The Brief

Design the 100^th cover for the Stylist Magazine

Concept/Proposition

The theme is “Celebrate” Based on the 100^th issue of the Stylist Magazine

Target Audience

Young, fashion

Considerations

Relate word to audience and how does it communicate the subject

Mandatory Requirements

Do not exceed the image box for the image of the cover. Sharp images with bright colours.

Deliverables

Final cover design based upon the downloaded Stylist cover.

Studio Deadline

Wednesday 5^th October

Statement of intent

Statement of intent

From last years work I feel that the work I was producing near the end of the year was my strongest and the most enjoyable. Over summer I re-evaluated my work to decide what direction I want to take my work within the third year. The work that I most enjoyed was branding and experimenting with how traditional printed material can be adapted to new technology formats such as tablets and mobile devices. As these new formats have only been out for a few years I think that there is a lot of creative opportunities to design for, which makes me as a designer really excited to learn more about and challenge how creative I can be with the new resources.

I want to base my third year on editorial, information graphics and branding design but where possible exploring the opportunities of new technology mediums, but baring in mind I am a designer. The subjects I want to work with include articles with the news, Social culture, music and unique subjects that I find interesting. The subjects listed are areas that I find interesting and can fit into editorial, information graphics and branding design.

The audience for my design would refer to what the briefs asks, but I would like to target a more mature business audience. I want my work to educate and inform the audience with the use of interaction between the brief and the audience. From my past work I think that if I can create something that creates that interaction with the audience, they are more likely going to remember the design as it will stand out as something original.

The main mediums I would like to work with would depend on the briefs set, but where possible I would like to explore the opportunities of new design formats. I would like to be still influenced with good editorial, information graphics and branding but where possible apply traditional print to new formats. The digital platforms could be smart phones, tablet computers and website design. However I may still use traditional print but apply the design to new formats depending on the way I respond to a brief. I think in my third year it would be a good idea to collaborate with other students from other courses, as areas where I may not be to strong they might be.

To conclude, my third year will consist of exploring how traditional printed material can be applied to new digital formats, creating strong concepts but baring in mind that I’m a designer. The subjects I would like to work with consist of news articles, social culture, music and also subjects that are unique and I find interesting. The audience will vary but I would like to educate and inform the audience and present them with a piece of design which is original which they will more likely remember.

Brief 2: Designophy

Typography day 2012 Poster Competition

The Brief

Design a poster expressing your favourite word through the typography of your motherscript.

Concept/Proposition

Participants are expected design a poster/ create a typographic composition to express their favourite/ most meaningful word using the letters in your mother script. Calligraphic, digitally created letterforms, existing fonts or a combination of these can be used for the poster.

Target Audience

Depends on the chosen subject

Considerations

Relate word to audience and how does it communicate the subject

Mandatory Requirements

Size of the final poster: 420mm x 600 either landscape or portrait

Resolution 300 dpi

Jpeg or PDF

Deliverables

Final Poster

Brief write up about the poster 150 words

Studio Deadline

Deadline for submission: 15^th December 2011

Declaration of Results: 30^th January 2012

Brief 1 :Fedrigoni

The Brief

Choose from one of the ranges listed below, which form part of our imaginative selection of papers, to create a fully integrated marketing campaign. This may include direct mail, PR, Web, advertising, newsletters or events / promo launch. Your idea should show how you would promote the chosen range using various channels to reach our target audience.

Ranges

Sirio Colour

. Marcate Colour

. Freelife

. Pergamenata

. Savile Row

. Woodstock

. Book & Box

. Ispira

Splendorlux Colour

Concept/Proposition

You are free to respond and create communication or content in any combination of mediums you wish. We are open to new ideas, as long as you can fully demonstrate how your work will promote a particular range across various channels, you’re well on your way!

Target Audience

Top fashion labels, boutique publishing houses, businesses with global reputations to protect and enhance. The people who use our paper are some of the most demanding customers you’ll meet anywhere. So it’s no surprise that they expect our paper to perform some very demanding tasks.

Considerations

Think how the promotional adevertisements reach and interact with the target audiences

Mandatory Requirements

Our only stipulation is that you showcase our fantastic range of papers. Remember that while we appreciate we are in a digital age, we are a paper manufacturer and wish to keep this medium alive! Fedrigoni will offer standard packs of samples relating to your chosen paper range, details of how to obtain samples can be found in the online project pack.

Deliverables

Create a fully integrated marketing campaign. This may include direct mail, PR, Web, advertising, newsletters or events / promo launch.

Studio Deadline

Structure of Statement of Intent

Introduction

Where I want to go with my third year

Mediums

Subjects

Audience

Conclude

Statement of Intent

Statement of Intent

Skills to develop

-Editorial layout

-Information Graphics, Design side presenting them

-Wireframing/Thmbnails

-Illustration

-Advertise/Promote

Subjects & Themes

-News (awareness of what’s happening in the world)

-Social News

-Music

-Unique subjects that I find Interesting

Audience & Contexts

-Business Workers

-Inform

-Educate

-Entertain

Mediums

-Adapt traditional editorial and information graphics to new formats such as tablets and mobile devices, and use interaction of new technologies to engage with audiences.

-Design for screen

-Print to promote or support digital mediums

Skills Plan tbc

Skills Plan

What am I good at?

-Concepts

-Layout

-Typography

-Photoshop

-Indesign

-Final Solotion Presnetation

Need Improvements

-Dreamweaver

-Illustraor

-Web Design

-More organised

Would like to develop

-Traditional print and being applied to new technology formats

-Awareness of new technologies abilities

-Information Graphics

-Editorial Design

Presentation Structure

-Where I was last year

-What I have identified I want to develop further

-Statement of Intent

-Work Placements

-Website, Promotional material

-Negotiated briefs

-Research into design relating to statement of intent

-Dissertation research

End with goals for the year

To do list

Things to do for when I return for my third year

- Work Placement research

- Design Practice/ Independent Research

- A professional skills plan

- Dissertation Research

- 7 Minute Presentation

- Rationale and skills Plan

- PPD entries of preogress over summer

- 10 Briefs in studio format

- Initial Research, Design

Also,

- Own work

- Website for London

- Promotional Material for myself